1. Content is King
This may appear like an obvious one, however the number of people who do not provide valuable content to their audience demonstrates the level of missed opportunities on Facebook. You should identify your target audience and cater content to engage them directly.
2. Be Consistent & Persistent
Just like how content is King, consistency is Queen. Posting one killer article on your wall/timeline and then not posting again for days won’t get you far. The key to Facebook marketing is to be relevant and to be seen. You MUST be consistently posting and creating a brand for yourself. Be known to the social media space. Engage with others in a similar business. Keep getting your name out there with tons of great content. Share other people’s content if you have to just to provide great material to your audience, they will appreciate it anyway they receive it.
3. Boost Your Posts
Now some people struggle with the targeting of Facebook ads, but a simple boost post on your fanpage can really create significant engagement and audience targeting. Boosting posts can easily acquire you an expanded audience and further reach onto social media. You don’t have a Facebook Fanpage yet, are you crazy
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